Kavilmanoj

  MARKETING OF TOURISM WITH SPECIAL REFERENCE TO ECOTOURISM. D.Manoj Kumar Project Executive, Thenmala Ecotourism Promotion Society (TEPS), Thenmala, Kollam District, Kerala, India. Abstract: Ecotourism is a travel to relatively undisturbed natural areas with the specific objective of studying, admiring, and enjoying the scenery and its wild plants and animals, as well as its existing cultural manifestations found in these areas. Ecotourism is more than just sightseeing. It is an experience. This experience differs fundamentally to the mass tourism experience. Disillusionment with mass tourism may have triggered the emergence of ecotourism. Ecotourism markets are dynamic. The ecotourism operators must increase the value of their products, and respond to the needs and preferences of ecotourists. The product-market nexus is the most critical issue affecting the viability of the ecotourism sector. Without clearly understanding the markets and understanding them thoroughly, ...